Volvo Going With New Technology
Recently dealers have begun to embrace new technologies to deal with consumers, we see many more dealers and manufacturers on social media sites like Facebook and Twitter these days. Many manufacturers have shifted their attention from traditional marketing channels such as TV advertising and put it into marketing online.
To succeed, Volvo has launched a new application for iPhone and iPad, when it is centered on the new Volvo S60. The main features of the app includes the possibility of a Volvo S60-style, watch videos, read news, find a Volvo dealer and book a test drive. Volvo plans to launch more of these applications so that the application of S60 is the first of many to come.
David Holecek who’s responsible for digital strategy, Volvo Cars’, said: “Many customers use mobile phones and internet tablets to search for information. Now we simply ensure that we are where our customers are, to open a window. Company. We have integrated a number of unique features, such as the use of mobile phones integrated gyro to look around inside the car. If you turn on your phone, the image moves that create the impression that actually sitting inside the car. ”
These applications can be used not only to deal with customers, if used correctly, can also be used to bring customers into distributors. The current application uses Volvo tagging location to direct users to the closest Volvo dealership.
All Volvo applications will be free to download from the App Store, Volvo has already planned to create an iPad app, containing Volvo Cars’ customer magazine. This application will allow the magazine access to some content of traditional magazines such as the Volvo C70 offers numerous bonus features in Chelmsford with additional features such as graphic images and film material.
